He was born in about 1474 in Cuauhtitlan in the kingdom of Texcoco, part of present-day Mexico. As an adult he embraced Christianity and he and his wife were baptized. In 1531 the Mother of God appeared to him, on the hill called Tepeyac near Mexico City, and told him to ask the bishop to have a church built on the spot. Through the purity of his faith, his humility and his fervour, a church was built, in honour of Our Lady of Guadalupe (whose feast is celebrated on 12 December). He left everything and devoted himself to the care of the sanctuary and the reception of pilgrims until his death in 1548.

Violet is a dark colour, ‘the gloomy cast of the mortified, denoting affliction and melancholy’. Liturgically, it is the colour of Advent and Lent, the seasons of penance and preparation.